https://www.youtube.com/watch?v=H0LZebLzSNA
The Challenge
Craig came to Nifty Fifty looking for a marketing partner. He had the space in Historic Downtown Rockwall, the vendor accounts signed, and years of knowing exactly what belonged in this type of space.
What he didn't have yet was a brand. Besides a name and a few early mockups, there wasn’t much of a way to show customers what Covebourne truly was before walking in.
Covebourne was a complete unknown starting from scratch. Craig’s family has a strong network of connections, but needed a strong branding partner to help get their doors open.
The brand had to do something harder than look good. It had to make a store nobody had heard of feel like it had always been in Rockwall.
The Solution
Covebourne went into Nifty’s Launch branding program. Nifty Fifty Solutions built the identity from the ground up: primary logo, wordmark, the Founders Circle mark, typography, colors, and a brand kit in every format for both the Covebourne brand and the retail space in downtown Rockwall.
Next up was working tightly with ownership to craft messaging to go with our brand positioning, followed by media: a launch film, promotional videos, and a library of lifestyle photography shot in the store and on the water.
Nifty Fifty built the site on Shopify, created and curated their Facebook, Instagram, and TikTok profiles, and delivered a robust marketing strategy as a part of Launch’s handoff into Nifty Core.
CHECK OUT THE SITE
The Results
Covebourne opened to an audience that was already there.
In the 6 weeks between the first post and opening day, accounts built from zero pulled over 140,000 organic views and more than 850 followers across Instagram, Facebook, and TikTok, with no ad spend behind any of it.
Fans also came to Craig and Covebourne looking for work opportunities because of how much they liked the content and the brand.
To see everything that’s a part of Covebourne, stop by their storefront in downtown Rockwall, or visit them at covebourne.com.
