The Challenge
Core Scientific, a leader in high-density digital infrastructure, landed one of the most high-profile partnership announcements in American motorsport: becoming the Official Data Center Partner for Cadillac's inaugural Formula 1 season. This isn’t just a logo being placed on a car, Core Scientific is literally building the data center infrastructure powering Cadillac's simulation, engineering, and race operations.
Core Scientific needed a launch video worthy of that moment. One that told their story on their terms before the world's attention turned to the track.
With the car still being finalized during production, VFX was the only way to show it.
The Solution
Core Scientific brought in Nifty to own the creative from the ground up. The mandate was clear: make this feel like a technology company stepping onto the world stage, not a sponsorship announcement.
We worked in step with Core’s team to build the video around Core Scientific's identity (precision, density, speed at scale) and used the Cadillac partnership as proof of where that capability belongs.
Shooting on an Arri Alexa Mini with Tribe7 BLACKWING lenses, we combined cinematic on-location footage with extended-reality studio work and in-house motion graphics to put both brands in context without letting the race team carry the narrative.
The video debuted in March 2026, ahead of Cadillac's inaugural season.
