The Challenge
Clear Technologies and their SaaS product, Visual One Intelligence recognized the need to strengthen their presence on LinkedIn and YouTube to better reach and engage IT decision-makers. While they had deep subject matter expertise, they lacked a content strategy and consistent video presence that could position them as thought leaders in a highly technical and competitive space.
The Solution
We partnered with their team to build a strong content foundation across both platforms. Our approach began with the development of an extensive subject matter expert video series, where key leaders shared insights on IT infrastructure, storage optimization, and enterprise data strategy. Each video was professionally produced to maintain brand integrity and communicate complex topics in a clear, compelling way.
From there, we optimized and deployed the videos across LinkedIn and YouTube with a focus on consistency, engagement, and strategic messaging. The result was a growing digital footprint that elevated their authority, boosted visibility among key stakeholders, and gave their sales team a powerful set of assets to use in the field