Review Which Social Media Platform Works Best for You

People will tell you that you need to be on “x” social media platform, or else you’re missing out on a captive audience. While that may be true, understanding what kind of consumers are on each social media platform is essential in deciding which platforms you should focus on.

Choosing to focus on a platform(s) that your customers and, maybe even, employees seem to engage the most on can be beneficial in several ways. Positive engagement on your social platform will lead to more business. Encourage the customers you know are happy with your product/service to leave reviews. Positive reviews draw in more customers and they are great for SEO! When your employees like, comment, and share posts made by the company it gives off the perception that your company is a desirable place to work. 

For B2B (business to business) businesses, Facebook and LinkedIn are what you are looking for. Everyone is on Facebook, be on Facebook. LinkedIn can be a great networking opportunity for you and your C-Level employees to communicate with potential clients and vendors. 

For B2C (business to consumers) businesses, Instagram and TikTok are the way to go. Creating visually appealing content that: generates interest, has a link to a shop, or a good landing page can be a game-changer for your product. For more information on how you can capitalize in this space, check out our blog on Instagram Reels.

Post One Video a Week

This one can be the most daunting out of all of the resolutions. Many people dread being in front of a camera, but posting a video doesn’t mean you have to be on camera. For instance, if you own a winery, you could post a short 10-15 second video of labels being printed onto your bottles. Or if you own a gym, you can show one of your personal trainers working with a client on a muscle group they’ve been struggling with. The video will do the talking, and the caption of the post can say something like, “Client X has been working with personal trainer Y for 3 months and has already lost 10 pounds and 4 inches off their waist! Way to go X!”.

If you do choose to go on camera, or have someone speak on camera, make sure you follow these tips and tricks to ensure you are making the most out of the equipment you have.

Don’t break this marketing diet after 2 weeks! Communicate, engage, and focus on creating interesting content like your pocket depends on it.