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Brand Strategy

Every project needs a foundation. Your strategy establishes the foundation we build upon.

Why is developing a brand strategy important?

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand; the combined components of your company’s character that make it identifiable. Establishing your brand will build trust with your customers. 

According to the 2019 Edelman Trust Barometer Report, 81% of consumers said that they need to be able to trust the brand before they buy from them.

How do we create your strategy?

Strategy session

A brand is so much more than a logo and some social media posts; it tells the story of who you are. We spend time with your key decision-makers and learn what makes your brand tick...or how you want it to tick.

Strategic planning

We take everything we learn from the strategy session and our team gets to work. We create a packet that contains comprehensive branding guidelines. This packet will be the roadmap to implementing a strong, cohesive brand for your business.

Implementation

Now that the long-term strategy is created, it's time to put it into practice. Implementation can include updates to your website, a structured social media strategy, introduction of video content, etc.

Tracking and Analysis

Numbers don't lie. You will receive in-depth statistics for your website, ads, and social channels on a monthly basis as we monitor the growth of your brand.