What IS brand identity?
And why does my business need it?
Your brand identity is what others think of you; it shows off who you are as a company. It’s more than a look, it’s an emotion. Brand identity is your voice, your calling.
Customers look for companies who evoke confidence that their product or service is top quality. A strong brand identity will say, “this is what I do, this is what I’m about.” You want your customers to identify with your brand and feel that it aligns with what they are about.