Pantone, the world-renowned authority on color, announced its Color of the Year for 2023: Viva Magenta 18-1750. This vibrant color vibrates with vim and vigor. While rooted in nature, this shade is a new signal of strength.

The Executive Director of the Pantone Color Institute, Leatrice Eiseman, said it best while explaining the history behind the color, “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

As we move into the new year, we expect to see this color popping up in digital marketing campaigns across various industries. From fashion and beauty to home decor and tech, brands will likely incorporate these shades into their visual branding and product design.

From the Mind of a Digital Marketer

In terms of digital marketing, we expect to see Viva Magenta appearing in social media graphics, website designs, email marketing campaigns, and even video content. The use of these colors will help convey a sense of strength, which can be particularly resonant in the current climate.

In addition to the use of these specific colors, we can also expect to see a trend towards incorporating more vibrant and bold hues in digital marketing. The use of bright colors can help to create a sense of energy and excitement, which can be particularly effective in catching the attention of consumers.

In Conclusion…

Overall, the Pantone Color of the Year will serve as a valuable inspiration for digital marketers looking to refresh their visual branding and create campaigns that stand out in a crowded digital landscape. By incorporating Viva Magenta, and experimenting with other vibrant hues, brands will create a sense of hope and optimism that resonates with consumers and helps to drive engagement.

Nifty Fifty Solutions was founded with the goal of excelling in relational-based digital marketing. Presenting itself as a full-service digital marketing agency, Nifty Fifty Solutions partners with clients and integrates with their processes to deliver top quality marketing solutions. To learn more about Nifty Fifty Solutions, call (972) 275-6069 or get in touch with a team member by filling out the contact form.