Visual Storage Intelligence Rebrands to Visual One Intelligence
Client
Clear Technologies
Service
Branding
Date
August 2023
Location
Dallas, Texas
Executive Summary
Our client, Clear Technologies, originally launched their SaaS product as Visual Storage Intelligence. As the product evolved, it became clear that its capabilities extended far beyond storage monitoring. They approached us seeking guidance on how to better align their brand with their expanded offerings. We collaborated closely to develop a solution that not only captured their broader capabilities but also positioned them for future growth.
Objectives
Strategy & Implementation
We worked closely with Clear Technologies to rebrand their product as Visual One Intelligence, a name that more accurately reflects the breadth of their enhanced solutions. This rebranding effort was aimed at highlighting the product’s evolution beyond its initial storage monitoring focus and positioning it as a comprehensive intelligence platform. In addition, we developed distinct brand identities for their sub-brands, ensuring that each one had its own unique voice and market presence. This strategic approach allowed each sub-brand to stand out while remaining aligned with the overall vision of Visual One Intelligence.
Before Nifty Fifty
