What Is Brand Identity?

Your brand identity is what others think of you; it shows who you are as a company. Identity is more than a look; it’s an emotion. Brand identity is your voice, your calling.

Customers look for companies who evoke confidence that their product or service is top quality. A strong brand identity will say, “this is what I do, this is what I’m about.” You want your customers to identify with your brand and feel that it aligns with what they are about.

Why is Brand Identity Important?

It is the foundation of marketing. Brand identity will make every aspect of your marketing strategy easier. Having an established identity will give you a better understanding of what your campaigns will look like.

This will give you a narrowed target, making it easier to hit your goals.

How Do We Create a Brand's Identity?


We learn about your company and your values. Aiming to understand what makes your business tick.


Following the consultation, we research what your brand has done in the past. We also research competitors to understand the market.

Mood Board

Following research, we take all of this information and give you several options of the same material, but with variations (such as fonts and colors) to invoke specific emotions.


After deciding on the mood, we begin making mock-ups. Once you are satisfied, we begin to roll out your new identity.

Check Out Our Branding Work

brand identity

Next Gen Tennis

brand identity

Garner Organization

Rowlett Area Chamber & Visitors Center

brand identity

Chris Kizziar For Mayor


Hear From Some Of Our Clients

Book Your Free Consultation Today!

At Nifty Fifty Solutions we build strong and lasting relationships with our clients. We are able to build your brand by making your needs our top priority.

(972) 275-6069