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The Toll of Constant Content Creation

In about a 15 month period, I was able to amass over 520,000 followers on TikTok by posting roughly 300 videos, all shorter than one minute. If you were to ask me, “how did you grow so fast?” I honestly wouldn’t have a great answer for you because there are a multitude of factors that attributed to the success I achieved on that account. I met countless people of varying levels of “Internet fame” and found myself in a constant state of spontaneity and creativity, but unfortunately, I had an overwhelming feeling of disappointment.

It’s been about four months since I last posted something on my personal TikTok account.

Now, why in the world would anyone turn their back on something that was generating passive income, provided a massive platform, and had connected with over half a million people? As basic as this might sound, creating TikTok videos just wasn’t fun anymore. It might come as a shock that a simple revelation such as, “I’m not having fun doing this” is enough for somebody to completely abandon a massive part of their life. But, I’m a pretty firm believer that if you are going to do something, you might as well enjoy it. 

As a content creator, there is an unexplainable obligation to increase your content production for your follower base. Either your fans expect a particular type of content from you, or you feel like you need to continue posting the same kind of content in order to match your brand. This can truly be felt by anyone, no matter the size of their account. I say this because it’s a relevant piece of advice, even for businesses that feel trapped with the type of content they post on their social media. 

What I want to get across is that this “obligation” that a lot of content creators feel is not as critical as you might think. Most consumers of any digital media, whether that be via social, ads, organic, etc., are searching to find one thing. VALUE. Whether you are posting digital marketing advice like we do at NFS or posting a 15-second dad joke, the value of those two respective pieces of content is subjective to different viewers. Essentially, you are going to have people that always enjoy or always hate your content. The key takeaway is that you don’t have to keep posting the same variant of content if it is detrimental to the overall quality of your content.

Consistency is great, so I wouldn’t just post whatever feels right on a Tuesday at 3:48 pm. Change things up if you want to, but ultimately post what is fun, enjoyable, and entertaining to you. Followers are dependent on the content and engagement that you or your organization provides. There will always be someone who likes what you do and someone who despises it. Ignore the noise and focus on posting content that is great. 

For those wondering why I haven’t taken my own advice on this… I don’t really know either. By the time I realized that I had been feeling so melancholy about posting videos, I had already lost months of my life that I would not get back. Some days I would post up to 4 TikToks a day and be so upset at videos not being successful that it made me more afraid to try something different. I knew what had worked for me, and I wanted to stick with it. Looking back, I realize that probably wasn’t the best move, and arguably that would’ve been the best time for me to switch things up. I digress.

If you found this blog post interesting, have any questions about content creation, or just want to hear more of my story, feel free to contact me at will@niftyfiftysolutions.com

Thanks again for reading this month’s edition of the NFS blog!

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