The last couple of months have been a whirlwind for the entire world. We have not seen anything bring the economy to a screeching halt quite like the COVID-19 Pandemic. Unfortunately we’ve seen the unemployment rate skyrocket, businesses have shut their doors, and we are living in a world of fear. As we are re-opening our doors, there is no better time than now to connect to your customers through digital marketing.
Here are a few tips on how to get your marketing on track:
Utilize your Social Media Channels
People spend over two hours a day, on average, scrolling through their favorite social networks. No matter what industry you are in, these are potential customers. As they scroll, they are seeing posts from their favorite businesses keeping them up to date on what is going on, deals they are running, or just engaging with their audience. They are being inundated with ads from businesses/products they may be interested in. Now is the perfect time to take advantage of this real estate. Make sure your business is one that populates on their feed.
Video is Critical
We, at Nifty Fifty Solutions, say this with all of our clients: video is king. Every year, video content is consumed more than any other media content on the Internet. With a wide range of possibilities, video for your business may look like showcasing your products or services, sharing testimonies from your clients, and/or giving people an inside look at your business. We have a team that is ready and able to assist your business by providing video content that is captivating.
Now is the Time to Take Measures to Generate Sales
Right now many business owners are asking the question: How am I going to make up this lost revenue? That is a valid question, the majority of businesses lost a significant amount of revenue during this shutdown. Digital advertising is a powerful and cost-effective tool to generate leads that can convert to sales. With a low cost-per-click, you have the capability of reaching a large number of people at reasonable prices.
If you are lacking content in any of these areas, our team is eager to assist businesses that have suffered from the COVID-19 pandemic. Contact us today and we can develop a strategy to recoup lost revenue.